Jeremy Clarkson has shared his financial fears after dropping a whopping £1,000,000 on his new pub, The Farmer’s Dog.

You’d think that after being the face of not one, or two, but three hugely successful TV shows money would be the least of the 64-year-old TV presenter’s worries.

But it turns out that running the local boozer isn’t a cheap venture.

Earlier this year it was announced that Clarkson was building the success of his Prime Video show Clarkson’s Farm by purchasing a nearby pub in the Cotswolds.

This August The Farmer’s Dog opened its doors and was swiftly rushed off its feet as loyal fans filed in to sample Clarkson’s Hawkstone Lager and his take on traditional pub grub.

A home run, right?

During an interview with MailOnline, the presenter admitted the pub’s £1,000,000 price tag was a concern.

“This place is ­costing us a fortune. God knows if we’ll ever make our money back,” he said.

Here’s hoping Clarkson and co can pour enough £5.50 pints to earn their money back. Meanwhile if you’re feeling peckish during your visit, expect to spend around £9 on small plates and up to £19 on a full meal.

Clarkson’s Farm star Kaleb Cooper has since defended the price of food and drink at the establishment, telling Metro: “I’ve spent a little time there. It’s fantastic, it’s great, it’s really just a good traditional pub with good food, highlighting the quality of British produce.

“I don’t think there’s any difference in prices to any other pub.”

This isn’t the first time Clarkson has spoken about the costs which come along with running a pub, previously writing that he loses an average of about £10 per customer due to his determination to serve exclusively British produce.

“It’s possible that for every customer who comes through the door I’d lose about £10,” Clarkson wrote in The Times, adding that it would cost around £45 to serve a ‘fully British’ hotdog at The Farmer’s Dog.

Going 100 percent British has also been costly for the TV presenter (Ben Birchall/PA Wire)

Breaking the financial impact of his all-British decision even further, he went on to explain that importing sausages from abroad would cost 18p each whereas making sausages from his own pigs would cost 74p each.

While the menu prices and costs associated with running a pub may be an adjustment for the customers and Clarkson respectively, it appears The Farmer’s Dog is good for the local economy as a nearby farmer has repurposed a field as an overflow car park, charging punters £2 to park up.

“Far more profitable than maize,” he told MailOnline of the venture.

Jeremy Clarkson has opened up on his ‘failure’ as the doors finally swing open on his eagerly anticipated £1 million pub. And in doing so, he’s revealed why he doesn’t have Coca-Cola anywhere inside the watering hole.

The pub, named The Farmer’s Dog, is expected to feature heavily in season four of Clarkson’s Farm as Jeremy looks at new ways to sell the produce he creates with his crops and other harvested products.

It comes after a third season in which the former Top Gear man looked at other ways to make money as a farmer due to the uncertainty produced by relying on arable land alone.

Located on the A40 in the village of Asthall, on the outskirts of Burford in the Cotswolds, The Farmer’s Dog is a 20 minute drive away from Diddly Squat Farm.

And just like the farm shop, queues are expected to be huge when the pub opens its doors to the public for the first time today (23 August) in time for the bank holiday weekend.

As part of the promo for the new pub, Clarkson and his team have put together a website.

Here, Clarkson has opened up on his self-labelled ‘failure’ when it comes to the pub. And it is all to do with keeping things British – which also explains his Coca-Cola decision.

Clarkson has put up an old Grand Tour tent to deal with demand (Ben Birchall/PA Wire)

“I have tried my absolute hardest to make sure that every single thing you consume in The Farmer’s Dog was grown or reared by British farmers. And I have failed,” Jezza writes.

“Yes, the pork, the beef, the lamb and the venison are all British. And so is pretty much everything else. The milk, the butter, the eggs, the vegetables and the fruit. We even cook in British oils.

“But there have been some problems like, for instance, the simple G&T. You can’t have a pub that doesn’t offer a gin and tonic. But there is quinine in tonic water, and you can’t grow that in Britain.”

The car park for Clarkson’s new pub (Ben Birchall/PA Wire)

He continues: “Sure, I could have served gin and water instead, but I didn’t think you’d enjoy it very much. Especially as, instead of a slice of lemon, you’d have been given a slice of turnip, or some potato peelings.

“You can, however, run a pub that doesn’t serve avocado or Coca-Cola, so we don’t. Instead, we offer you British fizzy drinks made with British grown fruit. And British grown tea. And before you ask, yes, the wine is British too.

“As is the Hawkstone, obviously. So, that’s it really. We’re delighted to be doing all we possibly can to support British farming and we’re delighted that you’re here to help us.”

It comes as Jeremy issued a last minute plea to his fanbase ahead of the pub opening as he looked for one final ingredient in his campaign to keep produce as British as possible.

With Clarkson’s Farm season three done and dusted, rumour has it Jeremy Clarkson has turned his attention to another income stream – running pubs.

After taking over Diddly Squat Farm back in 2019 – a plot he’d actually owned for 11 years before that – Clarkson turned the business venture in to one of the most-loved TV shows in recent years.

With four season on the way, Clarkson is clearly keen to keep his income streams open – something he says has helped him big time after revealing how much he made from the Cotswolds farm in the third season.

Reports suggest that The Grand Tour star has now set his sights on a pub just 11 miles away from Diddly Squat; the Grade II listed Coach & Horses at the historic village of Bourton-on-the-Water.

The pub is currently owned by pub company The Stonegate Group. But it’s current leaseholders? None other than Hawkstone Brewery, which manufactures Clarkson’s famous lager and cider products of the same name.

Insiders are now hinting that Clarkson, now 64, wants to take over to ‘champion British farming’ that holds traditional pub culture at its core, with local produce at the core of its offering.

The pub – which is currently shut and advertising for a manager – is nearby to Hawkstone Brewery, making transportation of his own lager and cider a breeze if Jezza did in fact take over the running of the watering hole.

Earlier this year, Stonegate revealed it wanted to reopen the pub after securing new rights to sell alcohol from 11am to 11pm, seven days a week.

As reported by the Local Democracy Reporting Service, the company’s agent said: “It’s a tenanted pub. So we will let the pub to a tenant at some point.

“The precise identity of that tenant is unknown. It is being marketed on Stonegate’s website. It would have a really good food offer to encourage people to visit. There would have to be significant investment.”

In March, one local councillor warned that if Clarkson takes over, the village needs to be prepared for a huge influx in traffic and footfall.

Clarkson loves a tipple or two. (Blackball Media / PA Media)

Councillor Jon Wareing said: “As far as Jeremy Clarkson’s intentions with the pub are concerned, I understand he’s passionate about championing British farming and one way to do that is to ensure a local pub serves locally-produced food and drinks in a family atmosphere with affordable pricing.

“I’m totally supportive of measures that support our local farming community, they continue to have a really tough time of things, and we have great local meats, cheeses and other fresh produce that we should be celebrating.”

Clarkson enjoying a drink with a certain former Prime Minister who happens to be Diddly Squat’s next door neighbour. (David Davies/PA Wire)

The pub will need a massive investment before it was to reopen, with around £750,000 mooted as the necessarily cash injection to get it in to decent shape.

And with Clarkson spotted with a film crew in the car park earlier this year, could it be a sub-plot to the fourth season of Clarkson’s Farm? Only time will tell.

If he does take over, you can be sure he’ll use it as an avenue to sell his local produce on its menu, alongside Hawkstone Lager on draught.

LADbible has contacted representatives for Clarkson and Hawkstone Brewery for comment.

Jeremy Clarkson’s new pub, The Farmer’s Dog, officially opened to the public last week (23 August).

Fans of The Grand Tour star queued up for hours on opening day to be among the first to check out Clarkson’s latest venture, which is approximately 20 minutes away from Diddly Squat Farm in Oxfordshire.

While visitors loved the pub itself, calling it ‘an absolute gem of a site,’ the price to get a round in has forced Clarkson to defend himself.

The price of a pint at The Farmer’s Dog ranges between £5.50 and £6 depending on which line of Clarkson’s own Hawkstone beer or cider you’re looking to buy.

Hawkstone IPA, Hawkstone Premium, Hawkstone Hedgerow Cider, and Hawkstone Cider are all £6, with a half pint coming in at £3.10.

The Hawkstone Session lager is £5.50 a pint, alongside the Hawkstone Pils, Hawkstone Breeze, and cask ale. For a half, you’re looking at £2.90.

Among a plethora of social media reviews since the pub’s opening, some have criticised the venue’s prices.

One critic wrote: “Really necessary to charge those prices? Absolutely ripping people off because it’s on TV, it’s sick.”

A second added: “Now you wonder why people go to the supermarket [for their beer].”

While a third claimed: “Prices are ridiculous!”

On the pub’s opening day, Clarkson told fans: “Everything you consume in there, every single thing, even the black pepper and the sugar, was grown or reared by British farmers. Everything.”

And, after an X user quipped: “I bet you’ll need to remortgage once you’ve bought a round,” he simply replied: “It’s £5.50 for a pint.”

A fan then went on to defend the pub’s prices, saying it’s unfair to compare them to other venues due to its homegrown ethos.

They wrote: “Please stop complaining about the prices. You can’t compare them to a ‘normal’ pub, where food is sourced by huge national wholesalers.”

Clarkson has since defended the pub which offers almost exclusively British produce (PA)

But, while most of The Farmer’s Dog’s offerings are local to the UK, Clarkson has revealed an exception to the rule, writing on the pub’s website about his one ‘failures’.

“I have tried my absolute hardest to make sure that every single thing you consume in The Farmer’s Dog was grown or reared by British farmers. And I have failed,” he wrote prior to its opening.

“Yes, the pork, the beef, the lamb and the venison are all British. And so is pretty much everything else.

“But there have been some problems like, for instance, the simple G&T. You can’t have a pub that doesn’t offer a gin and tonic. But there is quinine in tonic water, and you can’t grow that in Britain.”

He continued: “Sure, I could have served gin and water instead, but I didn’t think you’d enjoy it very much. Especially as, instead of a slice of lemon, you’d have been given a slice of turnip, or some potato peelings.”